What Is Attribution In Marketing?

What is attribution theory? Attribution theory is how we attribute feelings and intentions to people to understand their behaviour For example,

Fundamental Attribution Error The fundamental attribution error is the tendency people have to overemphasize personal characteristics and ignore situational

attribution Best Practice for Creating Your Attribution The Creative Commons wiki entitled, Best practices for attribution tells us that a good way to

attribution Fractional attribution is will credit every touch point in the user journey and spread credit across all the touch points from first to