What Is the BCG Matrix?

What Is the BCG Matrix? bcg matrix The BCG Matrix is used to help companies analyze their product portfolio by categorizing them into four distinct categories based on their bcgame What is BCG Growth Share Matrix? The BCG Growth Share Matrix is a framework designed for companies to better understand a market's current and future

bcgame Limitations of BCG Matrix · BCG matrix classifies businesses as low and high, but generally businesses can be medium also · Market is not clearly defined in

bcg matrix BCG Matrix is a performance measurement tool for the products of a company Developed by Bruce Henderson of Boston Consulting Group in the early 1970s, The matrix has four boxes to identify the combination of high or low growth rate and market share To evaluate the market share SBUs, the