6 เหตุผลว่าทำไมการมี Brand Positioning จึงสำคัญอย่างมาก

brand positioning  Market positioning is a strategic exercise we use to establish the image of a brand or product in a consumer's mind This is achieved through the four Ps: A brand positioning statement is a decision made by the company about how its product will uniquely meet the needs of its consumers in a way other brands won't

Memorable and engaging: The positioning strategy should be memorable and engaging, capturing the attention and interest of consumers It should use creative and “A brand position is the unique space a brand occupies in the mind of its target audience,” says Marty Neumeier, author of The Brand Gap To

Brand positioning is defined as the conceptual place you want to own in the target consumer's mind — the benefits you want them to think of when Brand positioning is, in part, set by your market conditions If you're a challenger brand, you can't claim to be the market leader when another brand holds the