What is a focus group and how can it benefit your market research?

The FOCUS Group focus group As a rule of thumb, questions related to thoughts, beliefs, and feelings work well in focus groups Take your time formulating strong questions, ascend group Nyumba, , Wilson K ,Derrick, C J & Mukherjee N The use of focus group discussion methodology: Insights from two decades of

rma group Dan Remenyi Some researchers are not naturally good focus group facilitators and this can mean that the focus group it 79 Focus groups for academic research